Brand Ambassadors awarded Grazia account

Grazia South Africa, a weekly news and fashion magazine, has awarded its public relations account to Brand Ambassadors, a Johannesburg-based PR and marketing firm.
Brand Ambassadors awarded Grazia account”The firm has a reputation for representing both local and international fashion and lifestyle brands, and it is an honour for Grazia SA to join our family,” says Thulane Hadebe MD of Brand Ambassadors. “The magazine has revolutionised the local fashion media through feeding our appetite for what’s trending now – and available in store – and we look forward to help raising the profile of this chic yet irreverent title.”

Grazia SA editor Danielle Weakley adds, “The firms has been the magazine’s friend since we launched in May 2012, so it was an easy decision to make the relationship more official and we look forward to working together with Hadebe and his team on numerous strategic projects.”

Grazia uses banners at three top malls

Grazia SA has utilised hanging banners as part of its three-month strategic marketing plan in three of Primall Media’s top shopping malls – Gateway, Cavendish Square and Sandton City.
Grazia uses banners at three top malls
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Grazia uses banners at three top malls
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Primall Media executive head sales and marketing Lee Curtis says, “This is the first time a magazine has utilised this platform to target female readers at shopping malls. The synergy makes perfect sense, as the magazine is aimed at the woman who wants beautiful brands, the hottest shopping mall items and is fascinated by the latest world and celebrity news.

“The hanging banners within these shopping centres are a key element of the magazine’s marketing plan, as it creates top of mind awareness amongst shoppers who like reading fashion magazines,” he adds.

Vogue breaks own record with 916-page September issue

NEW YORK, US: The US edition of fashion magazine Vogue said on Thursday its upcoming September issue will be its biggest ever, surpassing the previous record-setter made famous in a documentary film.
Vogue breaks own record with 916-page September issue
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With pop diva Lady Gaga on the cover, the 916-page door stopper, scheduled to hit newsstands in the United States on 21 August, will mark the influential Conde Nast title’s 120th anniversary.

“It is our biggest issue ever,” a Vogue spokeswoman told AFP, although the fact is not trumpeted on a cover that promises “916 pages of spectacular fall fashion for all.”

The September 2007 issue, with “840 pages of fearless fashion … Our Biggest Issue Ever,” was the focal point of director R.J. Cutler’s 2009 fly-on-the-wall film documentary “The September Issue.”

It was the biggest magazine ever published, weighing nearly 2.27kg, and the last Vogue to come out before the collapse of Lehman Brothers prompted the worst US economic downturn since the Great Depression.

Packed with hundreds of pages of advertising, Vogue’s September issue is consistently its biggest and most lucrative, coming out in time for the spring-summer pret-a-porter shows in New York, Milan and Paris.

The Innovators Behind Elle Magazine…///

One of the planet’s most famous womens’ fashion magazines is, undoubtedly, Elle Magazine, which was created in France in the 1940’s (and is still owned by the Lagardere Group of France, but is being published by Hachette Filipacchi Media US to this day). Not only does Elle focus on women’s fashions, it also publishes articles on the beauty, health and entertainment inspired by today’s modern woman.

Elle Magazine is most definitely the largest fashion magazine in the world with thirty-six editions on six continents throughout the world. The magazine also has offshoot companies such as Elle DÉCOR (with nineteen editions), Elle girl (nine editions), Elle Cuisine (five editions), elle.com (sixteen websites) and high quality products such as books, footwear, eyewear and other fashion related accessories. The U.S. edition alone reaches an audience of almost five million women who find in Elle Magazine a sharp style and substance with a more independent point of view than other magazines of its genre.

The innovators behind Elle Magazine are now located in New York where its main focus is on “fashion, beauty and style – with a brain.” One of the best creations of the ELLE staff was the online version which has benefited with archival articles from the previous year along with sections on fashion (well, of course!); catwalk trends (“runway”); beauty; and style. Also included and quite popular with the readers is the discussion forum and the opportunity to subscribe to an e-mail newsletter. This site is an amazing insider’s style guide with a worldly outlook which provides both leisurely convenience and an addictive high-end inspiration to boot. Not bad, huh?

Magazine showcases some of the most affordable designer clothing along with top quality articles that are quite informative (and actually quite interesting!). There are also updated CD, art and book reviews in each and every issue. Subscribers exclaim about the magazine layout and even the quality of both the cover and paper stock are raved about in the forums. Ell Magazine is wonderful for giving its large readership information on the latest pop culture trends both in the United States and abroad while roaming away from what is presented in our present day mainstream culture.

Drench Yourself In The Exciting Versions Of Fashion Games

Fashion games are certainly designed keeping all those cute lovely young girls in mind who are so conscious of the way the look and leave no opportunity of enhancing their beauty. This game is sure going to become an addiction for them as it is filled with varied techniques of accelerating your beauty and sex appeal. If you too are looking for a gem that would help you bring a makeover in your appearance and increase your self esteem then this age is going to be your best pick. It teaches you the fine nuances of beauty and makeup in a very lively and entertaining manner. You would learn the art of decorating the different parts of your body which is definitely going to become every other girl’s envy.

First, start with the art of decorating your nails by playing Finger Nail Decoration. This version of Fashion games is highly popular among teenagers and you too are going to become fond of it. Adding some accessories and colors to your hands can make them look more beautiful. You have wide variety of options to choose from while decorating your hands. From nail paints to accessories, you have such wide lists that you are going to remain hooked for quite a long time. You can be experimental and creative while adorning your hands and you have immense liberty of taking as much time as you please.

Utilize your creative ability in makeup and fashion by giving the best makeover to the protagonist in the version Snuggled Up. She is a young girl, all set to look beautiful for the evening. You have to use your talent in fashion and make her dream come true. You can also utilize your creativity in fashion and styling by playing Notebook Girl. In this version you would find a girl who wants look extremely adorable before she plunges into her webcam and looks for a partner to chat. Make her look as beautiful as you can and not to worry every required accessory and makeup would be provided to you.

Besides decorating the different parts of the body and accentuating the beauty of the lovely ladies on screen, Fashion games also provides you an opportunity of showcasing your talent in flower designing, apparel designing and much more. If you are good in designing clothes then play Barbie Fashion Magazine and if your affinity lies in flower designing then Wedding Bouquet would be just apt for you.

Finding A Male Style Guide Online

Gone are the days when men could just roll out of bed, throw on some old jeans and a t-shirt and go about their days without worrying about they look. Nowadays men are subject to even more style scrutiny than women. If you are stuck in a fashion rut, or have been told one too many times that you need a male style guide, read on for some great sources of fashion advice online…

There’s no doubt about it, this is the age of the metro-sexual. Looking good has never been so important to men of all ages. Fashion designers are picking up on this trend and designing more and more collections for men only. Armani, Gucci, Hugo Boss and Calvin Klein are just some of the most well known men’s designers. But not everyone can afford designer clothes, what’s a man on a modest budget to do when he needs clothes? Shopping around isn’t really an option when you feel like clothes shopping is the fun equivalent of a dental visit.

Finding the best male style guide:

If you are totally baffled by the selection of clothes in the shops, you aren’t alone. Most men find it difficult to even enter a shop with the intention of buying clothes and many go as far as to allow the women in their lives to buy all their clothes. Reclaim your individuality and start selecting your own clothes with some great style advice from the Internet.

Choosing where to get your fashion advice:

If you are looking for a comprehensive male style guide, the Internet is filled with great resources. From men’s fashion magazines, to designers’ websites, to online shops, to blog the Internet is filled with all kinds of great fashion ideas and advice.

But how do you know where to start when navigating the Internet for style help? Your best bet when it comes to male fashion advice is to browse the many men’s magazines online. Your favorite magazine probably has a great fashion section online, and as an added bonus you can click through and order many of the items without leaving the comfort of your home!

There’s nothing quite like knowing you look like a million dollars, heads turning, women swooning… With the help of a good male style guide, you too can look like you stepped out of a fashion magazine, and have those women swooning at you.

Writing Fashion Articles Is Easy And Fun!

We all know that fashion is an enormous industry to talk about, and when it comes to writing fashion articles, you want to ensure that you can create vibrant and interesting content for your targeted readers!

Good fashion writers create a buzz on the latest fashion apparel and accessories, and they quickly create many trends! When you start to utilize the same skills these professional authors use, you can easily become the authority in your desired field.

Whether you’re creating a fashion article for a clothing review, runway event, and even a new up-and-coming designer looking to get some exposure, to make sure you develop the best article possible, there are some steps that should be taken to make your content become attractive to your reading audience.

Human Emotions Are What Creates Trends, And Drives The Fashion Industry!

I’m sure you have read several of the top fashion magazine articles, and if you pay close attention, you will certainly notice the message they are trying to convey! The obvious message that many of us pick up is that select fashion designers and clothing companies are selling the vision of how good you would look in their apparel, which is a message that would motivate me to buy their product, but that’s not the primary message.

When you read their articles with detailed attention, they are trying to hit on the individual reader’s emotions that we all dream of, and that’s being someone else! Many will deny this comment if you brought it up in a conversation, but it’s a true fact, that at some point in your life you would like to be someone else, whether it be a Brad Pitt, Pamela Anderson, or the lead singer of your favorite band, and smart fashion conscious writers jump on this emotion very quickly!

Human emotions are what drive product sales, whether it’s selling clothing, or new cars. We know what we need, but sometimes we not always know what we want. You as a fashion writer will be utilizing your writing skills and knowledge to capitalize on these human emotions, and tell them why they should buy an unknown designer’s Maternity Fashion, or why they should purchase brand name handbags from your web site that are available in every shopping mall in America.

Answer All The Readers Questions, And You’re One Step Closer To Winning Them Over!

When I search for information on the Internet, my goal is to have many questions answered, whether I’m searching for intimate apparel for my wife, or a good pair of jeans for my casual nights out on the town. However, if you tell me the jeans are 100% cotton, they come in many styles and colors, and they’re a really good bargain if purchase them here online, chances are I would be saying to myself, tell me something I don’t already know, and I already read three other articles saying the same thing.

I would rather read that these incredible one of kind jeans were exclusive to your company or website (if they truly are, no fibbing now), or they’re a new designer’s fashion creation that is taking the clothing industry by storm, and when you put a pair of these uniquely designed and extremely comfortable jeans on, they will make my waist look several inches smaller, and feel extremely comfortable using only 100% of the worlds finest cotton. If you have a pair of those jeans, drop me a line and I will buy a pair of them, or maybe even two if you have several colors available!

Remember that emotion drives our economy, and even though we know what our necessities are, we want to look and feel better, and we want the items to help us achieve this goal! When you start to figure out all the human emotions that create our impulses to buy certain desired attire and name brand accessories, you will have the writing success that will be unstoppable on the fashion article runway!

The Wonders Of Data Cables

I can still think back to the time when by best pal got in for a formal job interview. It was her age old wish for this sort of chance to arise and wishes everthing will come out the way she favored it to. Who could blame her when in fact becoming an editor for a celebrated fashion magazine had been her lifelong wish. Rather than taking heed to the instructor when we were still in college, she would in secret read through Vogue and read about fashion, beauty points, celebrity chit-chat and more. I reckon it was because of her influence that I took up Journalism also.

When the big day finally arrived, she woke up really early (I am dubious if she even slept at all!), lathered herself with the best perfume and put on a Gucci business clothes. Overall, she was clothed for success. She was really overexcited that she ended up an hour before the schedule. She then came up to the individual in-charge at the reception area, introduced herself and told the lady that she was scheduled for an interview. The receptionist looked at the list for her name, smiled, and asked for her CV and her recent picture. To her surprise, she found out that in her anxiousness to go to the venue for the interview, she forgot to bring all of her important documents with her.

Luckily, I was just a few blocks away from where shes at and I rushed to aid her, well, before she cries in front of everyone else. I brought my laptop and asked her to make another resume again. An abyss, void of anything – that was her. It seemed as if her brain and all her faculties ceased to function. So instead of making another CV we got one from her email but then again theres another problem. Her CV doesn’t include her recent photograph.

Do you have a picture in your mobile phone? A lady asked; who I believe was eavesdropping on our conversation. My friend nodded yes. But I was a little bit reluctant if we can accomplish it. How in God’s name will we be able to transfer a picture from a phone to a computer w/o Bluetooth? My mind ran back and forth thinking of a solution.

And then it hit me: DATA CABLE. The lady fortunately let us borrow hers and it practically saved my friends life. Minute as it may look but this tool works wonders. One can connect her mobile phone as a wireless modem to a computer or laptop and access internet from anywhere through the use of an inexpensive data cable. The latter provides communication between the mobile phone and the computer. Files such as pictures, documents, movies, etc. can be transfered in this way. Pretty neat!